On this course we introduce video production, as we explore the different stages of creating videos, using the simple tool of a smartphone. The aim is to empower people at a grassroots level to be able to amplify their voices, share stories, record and monitor, video marketing and as a means for creating change. In this workshop we share skills and knowledge, and also aim to draw this out of the participants in discussion and practice, so that attendees learn from the facilitators, from each other and through their own experience. The facilitation includes a mix of critiquing existing videos, exploring skills and techniques as well as a hands on practice, so that at the end of the workshop everyone has created a video and gathered the skills to go forth and continue their journey of storytelling through film. The creation of good videos is not about the whizzes and bangs, it’s in the subtleties, and it’s those subtleties that we delve into on this course.
We work through the process of building a story – creating a storyboard, choosing/developing characters and considering locations/environment, as well as some of the different approaches of videos, the flow of a story, and how to best connect with a target audience.
We discuss the things to think about and plan when getting ready for your shoot.
We look at the technical and creative skills of this process, including interview techniques, lighting, audio, equipment, framing, style and different techniques for taking quality video footage with a smartphone.
We learn how to edit on either a smartphone or mac/pc (depending on the preference of the group). While we cover the basics of the editing application, our primary focus is on the practical process of editing – stitching the elements together to create the story, adding in cutaways, music, text, an identity and call to action, to create professional looking videos that have impact.
We touch on exporting videos and where or how to upload your videos for sharing.